An initial idea

Here is a rough idea of what I would like my final product to be. The idea would be to start off with a blank/ white screen. Perspectively however the camera is within a white box/room and we also are facing a set of 3D letters saying ARTS- however they are initially also completely white too and would not be visible.

The central animation will be how the white sign will be splashed/ drenched in multi coloured paint to reveal the 3D logo in a very interesting way through perspective camera angles.

From start to end  the insides of the walls will have very interesting pattern traversing it towards the back of the wall until the end of the animation.

As the music begins to play a set of musical notes from one side of the screen will glide down from the side where the camera is to underneath where the logo is. after spinning around once, two confetti makers will activate and shoot confetti into the air on either side of the logo. Towards the very end, two firework rockets will explode behind the logo.

I also thought of having another effect to apply on the floor but this can wait for now- perhaps coloured ripples.

Here is a rough sketch of what the piece may look like (I left the logo black to give the viewer an idea of its three dimensions).

My idea was developed on a basic and abstract theme. I wanted to stay away from the traditional perspective advert- The idea has been done by channel 4 branding and I feel it could be more original. Instead I wanted to symbolize how "colourless" life would seem without arts and the expression of yourself. Through patterns, music , colours and celebration, this idea was intended to create a sense of what art is. I particularly like the way it starts off as a blank canvass which eventually ends up full of interesting concepts. I intend to keep filling smaller bits of animation until I am satisfied with it.