Logo Idea

Here is an interesting play on the logo. I tried to find clever ways of manipulating the letters of the logo to create an iconic symbol- to me the most interesting was "Film" as the sky arts channel is heavily involved with artistic films as well as music concerts etc.

The attempt was to show a film projector icon: I made an effort to create original concept rather than directly following the sky arts video guideline where they play on 3D perspective. This idea may be very interesting- here it is only demonstrated in 2D, but this could be extended to 3D too. The words may be modeled in maya very simply yet some smart animation could be very effective.