The purpose of this course unit is to choose one of three industry related problems. After reading the briefs and analyzing the pros and cons I decided to choose the "Sky Arts" project. In this project (Which in fact is a competition open to all animators) the client wants a student-made creative and inspiring 10 second animation to advertise their product logo based around the word "Arts".
Follow the link for more details
http://projects.skycreative.tv/skyartsstings/brief.php
The reason why I was initially drawn to this brief was the abstract nature of its scope. It has the least number of constraints in terms of artistic creativity. Although I do have an affinity to classical 3D character animation, I also find some of my favorite animations have no characters and sometimes no story line either. One small part of an animation can use "special effects", from leaves falling/blowing in the wind, to interesting curves that follow interesting paths! Even the use of colour theory and music can create moods which form atmosphere.
Through out the research of this project you will see links to videos that will be a reference for what I may wish to implement in my final piece.
Being a second year student at Ravensbourne we are now being encouraged to specialize in certain areas. I have an interest in scripting and would like to use some aspects of Maya's particle systems and dynamics to make abstract effects. It may also give me a chance to start experimenting with compositing softwares such as Adobe After Effects.
In some ways, this project is an ambitious stepping stone for me. To succeed in pleasing the client I will have to create a product which is original, creative yet accessible. This means that I would have to research in to other similar ideas to keep my idea from becoming too abstract. The initial weeks are generally dedicated to research, storyboards and brainstorming.
As the project goes on I am sure that the ideas will mould and evolve- Let us see how it develops.
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